It’s only when they take something away from you that you really understand how much it meant.

Something happened with my knee. I can’t really run, and it changed my whole mindset.

I now have to find a different way of venting, of exercising, and with three weeks until my motorcycle ride, it’s going to be tough.

How do you relax after work?

In today’s Storyletter:
• Move Slow to Move Faster
• Life Update – Building in Public
• Fun Stuff – Weekend Vibes

Most people love using the word “strategy” when talking about big changes or major business goals.

A plan, a vision, numbers, growth, and it’s all big and shiny. I’d like to propose a different way of looking at things.

An acquaintance of mine posted on LinkedIn about joining a major traded company. She was thrilled to announce, as most LinkedIn posts go, the changes she planned to present at that company. A vision, a new AI era, so many things. But here’s the catch.

I’ve been using that service for a decade, and they kept doing the same thing. It worked for a while, but now it just sucks. They fell in love with corporate and forgot that we, the users, need small upgrades. If we even see small changes, our patience grows tenfold.

Forget about big changes. Focus on your customers. More than that, focus on improving. Every week improve one small thing. It could be in your sales cycle, the way you send your emails, or maybe adding one more post.

I often help my clients achieve many small wins, and each month they can see their story, their brand, their message moving forward. More deals close, the sales funnel improves. Instead of chasing big goals, we move slowly but steadily.

If you make one small change a week, by the end of the year those 52 changes will make your business look completely different.

This week I met with a businessman from Hong Kong, and he told me our April meeting was very impactful. They implemented some of my ideas. The really interesting one was when I told him to create scarcity with his high-net-worth clients. Such a tiny change helped them close more deals than the previous year.

Another company I work with in Chicago is all about improving their funnels. With over 14,000 relevant email addresses, they can get over a thousand people to each webinar. But just changing the post-webinar thank-you email is changing their bottom line.

Here are my suggestions to move faster by moving smaller:
We move rapidly by implementing small changes twice a week. That means we come up with the change, its timeline, who will own it, and what we are looking to improve or test.

The change could be implemented on Monday, tested until Thursday, reviewed, and adjusted the following Monday.
In other cases, it could be small things, like adding an agenda to meetings in the calendar invite. This was brought up during the Monday meeting, approved by Thursday, and implemented the following Monday. Done. And this, my friends, had a huge impact on how discovery calls started.

Start a spreadsheet where each member can add their thoughts on what small change they can make next week, and what changes they made this week.

If we improve 52 small things a year, if we obsess over doing things a bit better rather than doing the same thing, everything in your business will look better.
More than that, it will become a compass that shows you which direction to take.

There is such a delicate balance between working and building.

Over the past few months, I’ve been able to spend about half of my time on client work, and the other half split between writing, building a no-code app, and exploring different options.

The consulting and client work, while I love it, is a stepping stone to another level. I’m using these sessions and success stories as part of my new book, and also as part of my new methodology, The Business Catcher.

The past two weeks have been really hard when work got overwhelming. I found myself writing a brand character and messaging for a unicorn company while creating a whole new customer journey for another brand.

As much as I love the long writing nights, the difference is clear — working on the business or in the business. So this week, I plan to return to about 10 hours a week of book writing while streamlining the work I do with clients.

The goal now is to keep scaling, and to do that I’m back at content creation. Funny enough, as someone who talks a lot, it’s always been hard for me to open a camera and record a video. So, we went back, pulled from some great podcasts, and now have about 20 strong videos ready.

I plan to upload them while I’m away in South Africa. But the bigger idea is to start a new show, almost like a talk show, but focused on helping businesses with specific topics. I’m working on the idea and really hope I can make it happen.

Keep rocking people, keep asking questions.

Chill & Enjoy

🎧 Music
This week’s newsletter was written while listening to some uplifting jazzy deep house.
Listen here

🎬 London’s Calling
Josh Duhamel stars in this action-packed comedy… and he’s the hitman?
Watch the trailer

🍿 Swipe Gets a Movie
Even dating apps are getting their own films now. Ready to swipe?
Watch the trailer

Resources

📺 How to win the SEO game and AI search in 2025 – Full episode here

💡 The Business Storytelling Guide – A complete guide on how to implement storytelling to improve your business quickly. Available here

📕 My Amazon best-selling book F*ck The Slides – How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here

We can only control a few things on our journey.
But if we take control of those, most other things fall into place.

I’m meeting more and more companies that work hard but not smart.
The missing piece? A clear process.
Knowing what to let go of.
Defining a goal and moving faster.

Sounds simple, right?

Let’s talk about speed before anything else.

In today’s Storyletter:
• Change your marketing – speed
• Go easy on yourself and write
• Fun stuff – Weekend vibes

The marketing world is changing.
With global economic shifts, moving faster is the new game. This is why speed matters.

Clients want things fast, but they move slow.
People want results without putting in the work.
We want success without the failure.

In today’s market, I meet more companies failing at one key thing when it comes to marketing: speed.

I’m often called in to bridge the gap between a CEO and their marketing team. And the first thing I look at is how fast they move.

Moving slow and chasing perfect isn’t a good strategy. It’s a bad habit.

Move fast. Define a goal. Move fast to reach that goal.
Test. Fail. Try again. Fail again. Learn. Get better.
Define. Move. Fail. Repeat. Keep going until you find it.

Most marketing starts with assumptions. About your ideal client, the market, economic conditions, budget, messaging, and platforms.
There is no guarantee. So why wait?

It’s all about iterations. The faster you make them, the quicker you’ll get results.

My approach? Help companies define two key checkpoints a week. Let’s say Monday and Thursday.
Use these days to debrief, define next steps, identify what to measure, and align on budgets, platforms, assumptions, and outcomes.

This lets us test more, move fast, and focus on small wins instead of chasing a yes or no result.

Test one thing on your homepage. A button, a color, an image.
Drive traffic. A/B test two versions.
Improve your cold outreach on Monday. Send it. Check results by Thursday.
Tweak the customer journey. Add a new content piece each week.

Keep improving. Keep pushing. Small wins add up to big results.

Now check your timeline. Cut it in half. Add more experiments.
Create a clear process.
Define your content so you can duplicate your messaging, features, and branded assets.

This week, we helped a client cut their work plan from three weeks to three days.
We launched a cold email campaign, a new homepage, updated email signatures, new LinkedIn content, and more.

And one key thing kept coming up:
“Will this work?”
The team spent hours debating instead of testing.

My answer?
“I don’t know.”
That’s why we test. That’s why we move fast in multiple directions.

We had a clear message and an ideal client. Now it’s time to put our heads down and execute.

How are you dealing with your marketing?
Struggles? Wins? Tips we can share here?

Next week, I’ll share thoughts on sales in this business climate.

Resources

📺 How to win the SEO game and AI search in 2025 – Full episode here

💡 The Business Storytelling Guide – A complete guide on how to implement storytelling to improve your business quickly. Available here

📕 My Amazon best-selling book F*ck The Slides – How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here

The race is on.
With summer already hitting hard, it’s time to double down before the world goes on summer holidays.

Focusing on more content creation, it’s been a productive week.
With new blog posts, more videos, and a new studio, things are looking promising.

What are your summer plans?

In today’s Storyletter:
• This retention method helped me retain six-figure work a year
• Building in Public
• Fun stuff – trailers and music

Key learning

What if you could double client retention without changing your product, price, or pipeline?

When we talk about clients, we tend to use words like lifetime value (LTV), retention, and other success metrics. Most of these are built to measure if we got what we needed out of the client.

But very few businesses have another column: satisfaction metrics.

Years ago, we added one simple metric to our client reports at my agency, and it changed everything. Our average contract length went from 14 months to over 24.

We all know it’s harder to get a new client than to retain an existing one. But very few companies have a real retention plan baked into the customer journey. Not agencies, not SaaS platforms, not most brands.

Everyone says they care about relationships. But if you look at their reporting, it’s all numbers.
This one change, adding a retention plan into your customer journey, can turn your revenue upside down. And it might be the lowest-effort fix you ever make.

Yes, like anything else, it takes work. Retention is a habit. But you can build it into your systems with very little effort.

Here’s how to start:

Create an ongoing client satisfaction metric
Add two simple columns to your existing reports:

Column 1: Client satisfaction status
Track this weekly or monthly. Use traffic light colors:

🟢 Green – The client is happy. They got everything they needed, on time, said thank you, and the numbers look good.

🟡 Yellow – We’re doing okay. Either the metrics or the service is slipping a bit. Something is missing. When this shows up, the whole team should be alerted to check in, ask better questions, and go the extra mile.

🔴 Red – Something’s off. We missed a deadline, the numbers are bad, or the client is unhappy. This needs a weekly action plan to move back up to yellow. Communicate, clarify next steps, and escalate if needed.

Column 2: Bonus value
So a bonus could be another post, a connection, a catch-up call, or even an idea. In e-commerce, we can add a quarterly discount.

How we implemented it
Our weekly update meetings ran 15 minutes for account status and another 10 for team ideation. That was it.

This one small change probably had the biggest impact on our bottom line.

If you’re struggling to implement this, ping me.
And if you have your own retention tricks, I’d love to hear them.

Building in public

How much time are you spending in the business vs. on your business?

It’s a common question asked between EO members, from the Entrepreneurs’ Organization. While I felt guilty for years about working too much in the business, my shift now is roughly 30% working on the business.

This week we fixed many issues on the website. The color scheme is getting a revamp, with blue becoming the next big color while red will focus on the Pitch to Win concept.

Working with Toffu.ai to turn my content into a traffic generator has been really interesting. I should have done that years ago. Then again, we didn’t have AI, and SEO was a bit of a guess; with most professionals focusing on the wrong things.

With three new videos recorded and a new lease for a studio, I feel very optimistic.
On the downside, I’m really struggling to scale this newsletter. The open rate is about 50%, but without a marketing spend, it seems the newsletter is struggling to get traction.

Ideas? Thoughts? Would love your input. What do you think? What do you like? Open to chatting.

Social numbers
I’m happy to start sharing my growth numbers here from now on. If I want to keep moving forward, I want to see progress, so why not share it with you all?

Each week, I’ll post my social numbers. One post that did well, maybe one that tanked? The numbers will be here, and I hope this becomes another reason to keep pushing forward.

Just for Fun

Weekend Vibes – Enjoy

🎧 Music
This week’s newsletter was created while listening to NPR In Living Color

🎬 Pizza Hut
A documentary about iconic Pizza Hut locations turned into different businesses.
Watch the short film

🍿 The Roofman
Channing Tatum stars in this true story about a former Army Ranger who starts breaking into businesses.
Watch the trailer

Resources

💡 The Business Storytelling Guide – A complete guide on how to implement storytelling to improve your business quickly. Available here

📕 My Amazon best-selling book F*ck The Slides – How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here

I often refer to myself as a lazy person, claiming I could watch Netflix for days without doing anything. Yet here I am, being called a workaholic by the people at the coworking space because I’m always on my laptop, working.

And the funny thing? This week, the hardest thing I did was cut milk out of my coffee. From three flat whites a day to only Americanos—it was harder than going to the gym.

Everyone has a challenge in their life. Find a friend and help them face that challenge.

In today’s storyletter:

• The purpose of life
• SEO for YouTube Buddy
• Delegate or eliminate? Building in public
• Cool stuff you can enjoyLet’s go!

THOUGHTS

Need life goals? or just need living?

We often waste so much time fixating on the end goal that we forget about today, about the small things. In this game called life, it’s not so much about the goals—it’s about our mindset.

This week, a friend asked me: “What’s the point? The purpose? What’s your end goal?”

Now, mind you, he makes a lot of money in his tech job, has a comfortable life, and doesn’t face many of the challenges most of us deal with daily. I replied, “I don’t have an end goal; I have the next goal.”

I don’t believe there’s a grand purpose to life—a greater force we’re all magically drawn to. I think we pave our way. We grow, we improve, we’re constantly tested or testing ourselves. Believing in a purpose or a greater power is often just a way to find comfort when we make mistakes or when things don’t go as planned.

Over the past month, I’ve revisited my goals and my journey. Sure, I have personal, work, hobby, and travel goals, but I’ve realized it’s about mindset more than anything else. Life isn’t a zero-sum game. It’s more like an open-world adventure where we get to choose how we approach things. We collect experiences, memories, and lessons along the way, moving from one peak to another.

It’s not just about goals; it’s about the mountains we decide to climb. They don’t have to align. They can be scattered—some higher, some so easy we forget to even add them to the list.

Tech Stack

Platforms that can make you better

In short – A must-have YouTube tool for creators.
If you’re serious about getting your YouTube channel and videos on point, use this tool to understand what people are actually looking for. Meet TubeBuddy.

What does it do?

The ultimate growth tool for YouTube channels.
Check it out here.

Why is it interesting?

As more of us are being told to create content, most of us struggle with what type of content to focus on. Adding TubeBuddy to your toolkit gives you an almost unfair advantage. It helps you find out what viewers are watching and enables you to create content that adds real value.

I’ve been using the Pro version since early 2020, and I love it.

Cool features

• Search results: Get insights into whether certain keywords are worth pursuing, what other channels are doing, and the best keywords to use.
• Title and description structuring: TubeBuddy even helps you optimize these for better reach.

What’s lacking?

Sometimes, I follow their guidelines, but the algorithm seems to have its own plans. While this tool will save you time, it won’t save you from the hard work of creating really great content.

Verdict

If you’re serious about YouTube or just want to create better content, TubeBuddy is an awesome tool. Personally, I think it’s time I step up my game and create more content based on what it shows. For example, my next video on the customer journey ranks 100/100 in potential according to TubeBuddy.

Building in public

Delegate, eliminate, or enjoy it?

I had a thought, so I wrote it down. Then I had another thought and added that one too, same note on my phone. Before long, I had four or five thoughts in the same place, so I decided to turn them into a simple image for a LinkedIn post. A few days later, I’d designed almost 20 images, uploaded 4 posts, and written over 3,000 words for post ideas.

Now, I’m starting to turn each post into a longer version for my Medium account. But you’re probably asking—what sparked this? The answer is simple: I’m slowly becoming more intentional. I open the camera, I write ideas, I say no to clients. But if I write the note, I try to make something out of it, at least once. If I enjoy it, I’ll keep going. If I don’t, I’ll jot it down in my journal and move on. Somehow, a simple thought is now becoming a whole month’s worth of content.

Client Calls

I’ve had 16 marketing calls in the past week or so with companies from around the world. The goal was to help them rethink their 2025 marketing plans, test out some cool ideas, and get good video content. I enjoyed giving and learning, but more than that, I loved seeing my experience come into play.

From ideas about inventory to branding for a kindergarten company and even a 100-year-old law firm, I’ve seen it all. I talked to a company that makes awareness swag, another that produces smoking paper, one focused on high-end interior design, and several SaaS companies doing incredible things.

The Business Catcher is a proven method, but seeing it in action every 25 minutes blew my mind. And heck, I’m the one doing it!

Video

Video is my Achilles’ heel when it comes to content creation. On Friday, I came into the office early, got everything set up, and no matter what I did, the sound was off. I still recorded, but the audio is unusable, and honestly, the presenter wasn’t great either. I’m going to give it another shot until it works.

My Priorities List

OK, OK, now this is where it gets interesting. I’ve added two new tabs to this file:

1. Personal things I want to focus on in January.
2. Everyday tasks.

I’m starting to figure out which tasks I enjoy, which I want to delegate, and which ones I can eliminate altogether. I’m focusing on these during Q1 and am genuinely excited to improve my workflow with all of you.

My Building in Public file is available. Click here for my update file

Great to see 20+ new subs on my YouTube channel. Subscribe and support.

Just for Fun

Here are some things you might enjoy, fresh from the web

I’ve been spending 12-14 hours a day at the office and took a few days off for a motorcycle vacation, which gave me time to read, listen, and watch some things. Here are my favorites of the week.

1. Music: Synthwave music that made me work harder this week.
   Listen here.
2. Podcast: Since reading his book Living with a SEAL, I’ve been enjoying Jesse Itzler’s content. In this episode of My First Million, he shares insights on taking charge of your 2025. Hint: plan your vacations first.
   Listen to the episode here.
3. A Good Read: What does it really feel like to be poor?
   George Orwell’s Down and Out in Paris and London recounts his experience of poverty 100 years ago, surviving without money, going days without food, and working grueling 17-hour days washing dishes. It’s mind-blowing.
   Find the book here.
4. A Trailer: Do you think robots will imitate us or try to relive life? The trailer for Love Me offers a thought-provoking glimpse into a future that might not be so far away.
   Watch the trailer here.

Building trust and increasing sales has never been easier

As a business owner, you know how important PR is to your company’s success.

But the challenge of maintaining a consistent media presence can be overwhelming.

Now imagine being able to publish unique content to your website newsroom, social media and top magazines with just A FEW CLICKS.

Without a bunch of expensive tools…

Without a PR agency…

Or even a lot of time (because AI automates 98% of your work 🤌)…

Pressmaster.ai makes it a reality:

Try Pressmaster.ai free today

After a six-week break, I finally found my rhythm again—my passion for writing—so here I am, your boy, the storyteller, the fast talker, Nir Zavaro

In today’s storyletter, we will talk about:

 The one thing we must start doing to make a bigger impact on our life

Finding my passion for work

It’s good to be back on top

Ready? Let’s go

My life is changing by doing this. Use it

It’s been a while since I wrote this newsletter, my storyletter, but life fell apart, and there was nothing good to write about.
My life changed after 14 months of travel; I returned home, and it was not the same.
I quickly returned to my old habits, but I couldn’t find my place; I simply didn’t fit anywhere. Work felt off, life felt strange, I wasn’t enjoying anything, and I felt lonely.
So I did what I always do—I started writing.

I wrote down everything negative in my life, what I felt needed to change, and what I could do to feel better. I wrote about everything: my morning routine, the number of coffees I drink, my steps, smoking, and my friends. And the idea is this: What if I could change my life in 90 days?

And I got to work.
What it could be like, and what needs to change. But one thing was clear: it couldn’t be a significant life change—the kind that lasts a month or two. Every day, I had to do a little better than the day before, even if only slightly.
We have a tendency to repeat the same things over and over. We know it won’t produce different results, but here we are again, repeating the same old habits.

Accountability is the key to success, and I quickly discovered that it can be achieved in two ways.
External – my file and life are public. About 50 people have been reading my entire life. They began to respond, coming up with ideas, initiatives, and enjoyable activities (such as shaving my beard, which felt incredible).
Internally, we don’t talk to ourselves enough. I began to wonder why I was doing this or that, meeting that person, or doing things the way I had always done them. It enabled me to quickly adapt and identify my emotions, and this accountability has made a significant difference.

45 days later, I’m losing weight, drinking half as much coffee as before, eating mostly healthy, running faster and further, making more friends, drinking less, going on more dates, and bringing back my passion for my craft. Even though I hadn’t posted anything on social media within a month, work started coming in.

How has your life changed? What should you leave or start doing?

Ask a friend to hold you accountable. Write down how you truly feel about your problem and how it could be resolved. Start small, but remember that it has to be better than yesterday. Small steps add up faster and last longer than big hairy audacious goals that never happen.

My passion is my profession

If you had told me that I would be so excited before and after each session, I would have thought you didn’t know me.

The story pitcher live cohort is almost finished. Six weeks, two sessions per week—one of learning and one of practice. Seeing the impact we’ve had as a group of incredible entrepreneurs, I left each session inspired.

We talked about storytelling and, more specifically, how each of us is a storyteller. We learned that we can tell ourselves the best and worst fables, and we can change and learn from them.

The most important thing for me was discovering the true intersection between my passion for teaching, the ability to help people, and the good fortune to make a good living. This triangle is where happiness, contentment, and gratification meet.

And it only took me 20 years of hard work—writing, failing, testing, launching and selling businesses, closing bad ventures, and showing up. Finally, now I know where I am going. I’m inviting you to join me. The next live cohort dates will be announced shortly.

This is a life-changing experience. I am so confident, I offer a full money-back guarantee, no questions asked.

When you apply, we’ll schedule a call to ensure we’re a good fit. The course is designed for entrepreneurs who want to become better storytellers and improve their businesses.

Back into the top 100 on Amazon

Everything exciting eventually becomes, well, less exciting. Last November, I couldn’t stop checking Amazon’s book rankings. My book arrived at number one on the first day, remained in the top ten for a while, and then faded after a few weeks. It wasn’t as exciting anymore, and the ranking began to drop.

I became bored and stopped looking. It had been months, but this week, when I casually scrolled through Amazon and checked my book, it was back in the top 100 on Kindle. It made me feel proud and happy, but it also reminded me to appreciate the little things and be thankful.
I’m also proud that my work is sold to complete strangers who find the book online, believe it’s the solution for them, and rate it five out of five stars after reading it. I’m grateful that my work is helping others.

If you haven’t bought the book yet, go get one and start honing your storytelling skills. If you own a book, could you please go and leave a review?
It would mean the world!

It’s so easy to get lost in all the chaos around us these days, so here is something to take your mind off and enjoy another storyletter Friday, with me, your host, AKA the storyteller nomad, the world traveler, and the chief of happiness at Streetwise, Nir Zavaro.

This edition is written, edited, and sent to you from Athens, Greece. We just landed for a week, where we plan on filming the season of the entrepreneur’s industry show. Feel free to follow on Instagram.

In today’s storyletter, we will talk about:

 kindness, but a very specific type of kind

something fun from the web

my live cohort is almost sold out. join today

Nir Zavaro

Be Kind to yourself

We are always in a hurry, always playing catch-up; it’s always a zero-sum game, and when things don’t go as planned, we become angry or disappointed. The person who takes the most of the blame is usually you.
Morgan Housel explains in his book Same As Ever how we humans crave certainty, which is the only thing we cannot have, so we should focus on what has already happened or what we can do to achieve our goals. Stoicism teaches us how to behave and respond to what actually happens, rather than what we think might happen.

During the last 14 months of travel, I matured because I made sure to do my best, but I also realized I couldn’t be upset about everything else, the things I couldn’t control. Most things in life are not as important as we tend to treat them. So I missed a flight, or the project changed. For many years, I would beat myself up, stress over things, and lose sight of what was truly important.

Be kind to yourself. Talk to yourself as you would to a coworker, a child, or a close friend in need. We can help ourselves deal with difficult situations by using the words we choose. If you can understand the situation, predict the worst-case scenario, and know how to deal with it, the rest will be just another day, another task.

Panic less, think more, be nicer, take time off, dream, and act.
You’ve got it, my friend; enjoy.

🥳Excuse me, do you have an AI for me?

The buzzword season is still here, my friends, with more AI and more technology, and don’t get me started on automation, VAs (virtual assistants), speech-to-text, working from home, or why should you even work at all?

But let’s assume you already have a job or a business and want to expand. What tools should you use? This is where low-code and no-code come in. On my quest to find interesting things online, I occasionally venture to the outskirts of the internet and discover things like this, a directory that allows you to compare platforms.

These tools, ranging from Canva and Trello to some unusual ones, can assist you with automation, CRM, workflows, and database functions. Take a look and begin elevating everything you work on.

Side note: for me, it’s Bubble.io but that’s a post for another storyletter.

I guarantee you will become a better storyteller

One yes, another, a third, and we have taken off.

The story pitcher live cohort begins on May 30th, with the last seats available.
Let’s talk about improving your storytelling techniques and changing something in your business, such as a pitch, message, customer journey, or personal brand.
The process begins with a 25-minute call to learn about your needs and ensure your commitment. The second step is to decide what we’ll work on.
This has been a really fun process for me, seeing what people think versus what they should work on.

Six weeks, two sessions each week—one session of learning and another of practicing. I am confident that you will improve. So much so that if you do not improve your storytelling skills, I will refund your money.
We’ll use storytelling techniques from my book, F*ck the Slides. We’ll instill new writing habits.

The first cohort will be based on mutual learning, and I intend to make every effort to ensure that everything runs smoothly while you learn and work. The early bird price for my community is $3,420, which is an excellent value given that you will continue to apply everything you learn to grow your business faster and more effectively.

If you are ready to scale your business, please respond to this email so we can schedule a call to ensure we are a good fit.

One talk—he couldn’t believe it

As the audience began to scatter, many remained to thank me. One man stood there with a huge grin on his face, as if he were onto something.

“I love your trailer pitch idea, I’m out to raise three million dollars, and I plan on using it,” he replied. We talked briefly, and I mentioned a podcast interview I could provide to help, while he promised to buy a book and let me know how it turned out.

Last week, a month later, he called and said, “Dude, wow, it works, exactly like you explained, the trailer pitch, it works. People loved it, understood it, and wanted to schedule another meeting.”

People around the world think in the same way. Want to learn how to share stories that get people to buy your ideas?
Buy the book.

Welcome back to another storyletter; I’m Nir Zavaro, and today’s edition includes some announcements.

My journey is over, and I’m back in Israel for a while (I’m shooting a new show in Athens at the end of May, but more on that in a few weeks).

I’m back in my Zavaroness cave, ready to work on some new videos, thinking about making this into a weekly, and have another big surprise in the middle of this edition. I hope you’ll join me; it’s going to be epic.

Nir Zavaro

The glam is a sham

That looked incredible.
What a dream! I’m so jealous.
But did you like it?

Today marks 14 months since I began another speaking tour, and everyone wanted to ask or say something. Well, I am here to tell you that it was f**king epic, and I am extremely proud of myself.

I visited over 50 locations, ranging from Rio in Brazil to Cape Town (in about 40 hours in between). I walked Bondi Beach in Sydney on two occasions, had an incredible visit in Malta, took a last-minute train from London to Paris and traveled around Portugal, saw a stand-up comedy show in New York, and experienced snow in a dozen different mountains. It’s been a hell of a journey, one that I chose to take on by myself.

However, people only see the posts and photos, not the in-between struggle, loneliness, crazy 70 flights and rides, and endless preparation for workshops. So why am I telling you this?

To remind us all that we chose a journey, be happy; you could be doing a million other things, but you chose this one. If not, change it, but more importantly, when you see the next picture, use it to find your happy moment rather than jealousy, because everyone experiences both good and bad times.

For me, it’s about being present in both good and bad situations. Like a marathon runner, no matter where I am, I have decided to keep going. What others are doing is not as important as what that runner is doing. They, too, are struggling, albeit at a different point in their journey.

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🥳Would you like to eat this?

Stumbling around the internet, you can find some weird, cool, funny, and endless amounts of cat videos. But how about learning more about a favorite brand?

Meet the weird history food channel on YouTube and watch the TikTak episode.
I love, love, love TikTak.
The history, the bad breath, the story—have fun.

Please let me know what you think, and if you want me to keep digging around and finding interesting things, let me know.

Early bird to the win: live cohort opens in May

You want an advantage, an edge over everyone else? I have it, my friends. I can guarantee you will improve, and it all boils down to one thing: storytelling.

More than storytelling, it’s about storywriting, and I’m here to share it all.

After talks and workshops around the world, it became clear that people wanted more. I’ve been asked to consult, review, and join as an advisor, all of which are wonderful opportunities, but my true passion is teaching. So, here goes:

The story pitcher: improve your storytelling skills to help you scale.

It’s been a long time coming, but my first live cohort will launch on May 30th.

Six weeks, two sessions per week. One session to learn, another to practice, and I guarantee you will make progress and improve. In fact, I am confident that you will improve. So much so that if you don’t improve your storytelling abilities, I’ll refund your money.

We will use storytelling techniques from my book F*ck the Slides. We will instill new writing habits.

The cohort will have two primary goals:

Make you a better storyteller than you began.

Improve one key message in your company and add immediate value to your bottom line.

It will be a small group of entrepreneurs, and each will be asked to bring something to work on during the sessions, whether it is a pitch to raise capital, improving the company message, or making sales calls. We will leave better than we began.

The first cohort will be based on mutual learning, and I intend to make every effort to ensure that everything goes smoothly and that you learn and work. The early bird price for my community is $3,420, which is a great deal considering you will continue to apply everything you learn to grow your business faster and better.

If you are ready to scale your business, please reply to this email, and we can set up a call to ensure we are a good fit for each other.

Thank you, dear boss

Two weeks ago, I received a thank you email from an account manager at an event company on the other side of the world.

She had only joined the company a few months ago and struggled with pitching it because she was nervous and felt she didn’t know enough about it, while her coworkers are rockstars at pitching it.

When she expressed her concerns to her boss on a ride back to the office one day, her boss took my book from her bag and told her she’d find the answers inside.

She pitched last week. It was excellent, she is pleased, and she promises to continue honing her storytelling skills.
If you have a staff member who is struggling, get them a copy; it works.