This past week, I’ve written over 12,788 words. Considering my second novel totaled 54,332 words, that’s not bad, right?

About 15% of those words will become drafts for the next book, another 15% for social media, newsletters, and blogs. And the rest? Scraps, notes, ideas, and archived articles I may never have the guts to publish—or, who knows, maybe one day they’ll become another book.

My advice to you: just write. Forget why you’re writing, whether it’s good, or if you’ll ever use it. Let your mind run wild.

It’s been a crazy week, moving from Hanoi to Chiang Mai, Thailand, where I’ll be spending the next few months.

Here’s what’s in store this week:

• Vietnam – Lessons to Learn
• Poll – Where Are You Using AI the Most?
• Stumble Upon
• Building in Public 

  Let’s go

THOUGHTS

Vietnam – A Hidden Entrepreneurial Gem

From east to west, I’ve traveled to the corners of this planet, and trust me, after visiting so many places over the past 24 months, nothing prepared me for this.

Vietnam. What a place. I left three days ago, and I’m already itching to go back. The people, the food, the nightlife—amazing. But more than that, it’s the entrepreneurs. They’re absolutely crushing it, building mind-blowing businesses in a communist country, achieving success that rivals American numbers.

I had the pleasure of talking to an entrepreneur who built an app studio from scratch. Today, it employs over 100 people. The most amazing part? They build apps for themselves. They ideate, design, build, test, and execute everything in-house, selling their products to markets in the U.S. and Europe. By themselves. If you spoke to a western VC or business owner, they’d say, “You can’t do it all on your own; it doesn’t work like that.” Well, guess what? It works. They’ve created dozens of profitable apps, all selling outside of Vietnam.

I also met the chairman of a 1,000+ employee company building websites for e-commerce and fintech, with offices all over East Asia. The scale and volume are insane. Sure, hiring developers might be cheaper than in Europe or the U.S., but we’re talking over a thousand employees and a company on track to break 9 figures—in dollars. They’re succeeding in countries where they face cultural and language barriers, not to mention historical tensions in the region. Somehow, they make it work.

One key takeaway from my visit: the contrast. The market is mostly poor, and the cities are strikingly different. Ho Chi Minh City in the south and Hanoi in the north vary in mentality, culture, accents, and business practices.

On top of that, I had the privilege of having dinner with a woman who built not one but two highly successful businesses. The first is an international e-commerce operation, and the size, volume, and logistics are just inspiring. She and her husband own the factory and manage the entire process—from marketing to manufacturing to shipping.

Her second business is currently number two in Vietnam, with hundreds of employees, over a dozen locations, and plans to become number one in a rapidly growing industry. She shared some key factors behind her success, and I’d love to share them with you:

1. Plan to win – She has a five-year plan, knows exactly what it will take, and has mapped out how to get there.
2. Systems – Her system planning is next-level. Every meeting, schedule, and structure is meticulously planned. She even runs her operations with three personal assistants.
3. One core driver – Authenticity. Her second business is built on this value, and she won’t shift to the next core focus until she hits her desired growth. I loved this approach.

While these big businesses sound like the dream, I also saw something just as fascinating—small street food vendors selling over 1,000 bowls a day. These ventures are highly profitable, with some vendors rumored to own millions of dollars in real estate. Maybe the solution to success is simpler than we think.

I have to go back. There’s so much to learn from these people—their tenacity, work ethic, and kick-ass mentality while staying humble, smiling, and polite. Vietnam, this was a once-in-a-lifetime experience.

Thinking of Vietnam? I’m happy to share more about my experience and connect. Let’s talk

P.S. I didn’t share any names out of respect for their privacy, but if you want to dive deeper into any of these stories, feel free to reach out.

Stumble Upon

Stuff I find on the web and feel like sharing

Playlist: Coffee Chill—Groovy Tunes for Fun and Focused Work

We spend hours in front of screens, mostly scrolling or chatting. But when you need to get work done without distractions, music can be the perfect way to avoid social media, stay focused, and dive into deep work.

While there’s plenty of lo-fi music out there, I sometimes prefer a housey, groovy vibe. It helps me write, smile, and even move my head—half dancing—while working on this newsletter.

When I’m at coffee shops, people often ask what I’m listening to, so here’s this week’s fun playlist: all the way from Bogotá, the Diosa Café Chill House Mix. I don’t know about you, but I love these videos—especially when working with two screens.

What do you listen to? Reply and share some cool stuff with me—I’d love to check it out. Appreciate it!

Building in public

Here’s My Work Plan for the Next Two Months: Scaling, Monetizing, and Launching a New Business

The picture above is from my notebook—an idea I had in September while up in the mountains. I asked myself: What do I need to spend less time working, make more money, execute a long-term plan, and build my next venture?

All this while traveling.

As a self-proclaimed lazy person, I realized I needed a plan. To hold myself accountable, I also needed structure, clear metrics, and focus. That’s how I devised this three-part day system. I’m still tweaking whether to swap parts one and two based on my daytime energy, but here’s the basic framework:

1. Short-Term Work

The first third of my day is focused on short-term content—things I can launch quickly, improve brand exposure, or address immediate fixes. This might include:

• Social media content
• Newsletter writing
• Twitter threads or Medium blog articles
• Improving my customer journey (I finally updated my booking app, now that I’m in the same time zone for a while!)

These tasks are designed to drive sales both in the short and long term.

 2. Long-Term Work

This is where I focus on the big-picture projects that need consistent work and refinement. My current long-term goals include:

• Writing my next book
• Discovery calls to discuss the book’s ideas
• Improving my keynotes and workshops
• Filming and editing for YouTube (yes, I’m back!)
• Taking a course on Bubble.io, a no-code platform

This time slot is all about honing my craft and planning for the future. Even activities like long walks or brainstorming for my next workshop fall into this category.

 3. Money-Maker Hours

These are the hours dedicated to generating income—whether through consulting, training, or online workshops. You might wonder: Why sell your hours if you’re building something bigger?
The answer: I’m only selling hours that help me make my next venture better. For example, repeating certain processes during consulting sessions directly improves my book and workshops.

My Time Allocation

• Short-term: 3 hours
• Long-term: 4 hours
• Money-maker: Up to 5 hours

Currently, I’m figuring out what type of short-term content I need to sell 3–5 hours a day. So far, the system is working. I’ve been able to focus, create more content, and make steady progress on my book, particularly in the idea collection phase. Next week, I plan to focus on alignment and structure to move forward.

Exploring New Ideas: Office Hours

One thing I’m experimenting with is office hours. Strangely, this feels harder to launch than I expected. Should I collect questions beforehand? Or hope a few people will show up when I’m live? Should I focus on a specific topic—like marketing, sales, or branding—or keep it open for general business questions?

I’d love to hear your thoughts! If you have any questions or suggestions, reply and let me know. Who knows—your question might kickstart my office hours experiment.

And that’s a wrap. Or should I say, let’s begin?

For those of you who missed my last storyletter (go check it out—it was a good one), I’ve embarked on a new journey. I’ve left my old life behind and am looking forward to writing my next book and launching a new company in 2025.

I just wrapped up a two-week tour, starting in the Philippines and leading two workshops in Ho Chi Minh City and Hanoi. Now, I get to enjoy two days in Hanoi before heading to Chiang Mai, where I’ll spend the next few months focusing on some exciting new projects.

This also means more time to connect with you all.

In this week’s edition:

• My weekly thoughts
• Stumble upon
• Building in PublicLet’s go

THOUGHTS

It’s complicated

really? Is it complicated? Or maybe we just make it complicated to save ourselves?

My first time in Vietnam. I just landed in Ho Chi Minh City, and the person taking me out is Dutch—funny, I know. Mounique and I met about seven years ago and have kept in touch. When she saw I was coming to give some workshops, she reached out.

Now, we’re sitting in a beautiful restaurant with her local partner of 15 years. They run a factory here. The conversation flows across different topics until we stumble upon some interesting world views. Then she says, “Yeah, well, it’s complicated. Let’s change the subject.”

In this crazy world, where things are, well, complicated, I’ve noticed that this phrase has become an easy way out—a polite excuse to avoid talking about uncomfortable topics. We brush it off, say, “It’s complicated,” and move on with dinner.

When life suits us, everything is peachy. But when the uncomfortable arises, we lean on “it’s complicated.” Thinking about it, “it’s complicated” often means one of a few things: we don’t want to handle the truth, we don’t want to argue, we don’t know enough, or—worse—it’s not actually complicated at all.

What if we use the word complicated not because of what’s happening outside, but because of what’s happening within us? Maybe saying “it’s complicated” reveals our own struggle to accept what needs to be done to resolve the problem.

Take firing people, for example. There’s a common phrase: When you’re thinking about firing someone, you’ve already made the decision. The time between that thought and the action is how long it takes you to come to terms with it. It’s not complicated. We make it complicated—avoiding the right thing because it’s hard.

For a long time, I struggled with making big changes in my company. I told myself, It doesn’t work like that. It’s people. It’s complicated. But delaying decisions cost me six figures. I made the call too late.

Life isn’t complicated. Doing the right thing—especially when it feels wrong or hard—that’s what’s complicated.

So, next time you catch yourself saying something is complicated, ask yourself (or them), What would it take to resolve this by tomorrow?

Most people either don’t know or aren’t willing to do what it takes. Either way, the reality is internal, not necessarily external.

Stumble Upon

Stuff I find on the web and feel like sharing

Building in public

One post can make all the difference

People often ask me if I’m trying to become an influencer or amass a large number of followers. The answer has always been the same: it would be nice, but it’s never the goal.

Last week, I decided to post about my Amazon #1 best-selling book achievement on LinkedIn. Knowing that most people don’t read the entire post but skim the first two lines (maybe a bit more), I thought this might be a good chance to push some book sales.

I was right. One post, ten minutes of writing, fifteen minutes of editing—and suddenly, my book was back in the top 100 best-selling books in my category.

Here’s what I learned:

• Most people don’t read the whole post.
• Hook them early with something they can support.
• If it’s good enough, they’ll buy and even reach out.

The results? So far, I’ve received four leads for speaking gigs, seen an increase in book sales, and reconnected with almost a dozen people I hadn’t spoken to in over a year.

Write to enjoy it. Write to get better. And remember: if it’s good, whether it gets likes or not, people will notice—and they will show up.

Better PR with minimal effort: Let AI write your articles

• Generate high-quality articles in seconds – SEO-optimized, plagiarism & fact-checked
• Be featured for free by journalists looking for credible sources
• Get your articles indexed and ranked directly in Google News
• Distribute your content to top magazines with a single click
• Forget ChatGPT: Manage, publish and track your PR efforts in one place

Get great PR fast:

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Another week, another ping to remind you—it’s all about the story. Nir Zavaro here, just as I’m boarding a plane to India to cross the highest mountains on a motorcycle. I’m dropping this storyletter in your inbox, so have fun with it.

In today’s mail: three things.

• One thing I learned from a 90-day challenge
• One thing you can do to improve your business
• One thing you should listen to
• One thing you should sign up for
• One thing you should read

  Let’s go

90 DAYS

This was epic; you should try it

Ninety days ago, I set out to see if I could turn my life around without too much effort. Life felt gloomy. Things weren’t going as planned—work was changing faster than expected, and the changes weren’t good. I felt lonely, and I was struggling to find my pace with personal life, exercise, and food. My apartment didn’t feel like mine for the first two months after returning home, and some news was upsetting. I could have kept doing the same, or I could do what I always do when I’m struggling—write.

So, I started a file: 90 Days to Turn My Life Around. The idea was simple—talk to myself more through writing and understand why I’m doing what I’m doing. The key points were:

1. Don’t do anything that requires too much effort.
2. Do less, not more.
3. Try to do a bit better than yesterday.
4. Be kind to yourself.

I’m happy to share that I’ve added about 17 new habits to my life, lost over 8 kg, returned to running 5-6 times a week, drank less alcohol, ate better, got my work back on track, and even my dating life is showing promising signs.

As always, for me, a good title is an excuse to write a book. The working title is: Paint the Windows Black – How to Change Your Life with Little Effort.

If you’re struggling to find your balance, please DM me or reply to this email.

#MARKETINPUBLIC

It’s about the journey

Over the last couple of weeks, the number of clients reaching out with the same need has gotten me thinking about how to improve your business in the fastest way possible, and it always goes back to your customer journey.

While working with a client, I noticed that the language is not consistent, and it’s crucial to fix this problem. Check every step of the journey to make sure your language says and means what you planned.

Review what you have today and copy it so you can measure and start inserting your language. Review the content with your team to ensure it conveys your intent.

One more thing: speed. Automate anything you can, and make sure you call or reply faster. For my team and I, a hot lead gets a reply within two hours, max.

If you call them back after 24 hours, we consider them chill, and after that, cold, like you never interacted with them.

I hope this helps.

MUSIC

Berlin sunset mix

Every now and then, I come across this guy on YouTube, and I’m captivated by his unique mixes. I also enjoy the journey through Berlin, often using one screen for my writing and the other for watching a couple driving. His name is Chris Luno, and his vibe is solid. Enjoy

APPLY TODAY

New Story-Pitcher dates announced

After the successful completion of the first cohort, I’m thrilled to announce the dates for the next live cohort. This 6-week, 12-session course will launch on September 19th at 12 PM European time (the hour might vary). This small group of founders will join me on a journey to learn more about storytelling and how to unlock their subconscious through story writing.

During the course, you will learn how to harness storytelling skills, measure your writing, and improve your messaging. A key aspect of the course is focusing on one area you want to enhance in your business. This approach will help you see a return on your investment and motivate you to achieve more. The course is so effective that it comes with a 100% money-back guarantee.

The early bird price of $3,420 is now available for the first sign-ups. Interested?

Check out the landing page and apply today. Once you fill out the form, we will arrange a call to ensure this course is right for you. See you on the other side!

APPLY NOW

Tell someone.
I’ve been thinking about the saying “actions speak louder than words.” And sure, it’s a great line. But if you tell people what you’re doing, you can learn, improve, and more importantly, you gain accountability.

I had coffee this week with a friend, and he reminded me of our last meeting in Serbia.
He saw me sitting in front of my screen for more than four days straight, finishing the first draft of what would become my third book. He kept inviting me to parties and bars, and he couldn’t understand why I wouldn’t take a break.
“Because I told everyone I’d write this book,” I said.

Now that book is a bestseller, and I get to teach it.
I honestly believe that if I had kept it a secret, nothing would have come of it, not the book, not the ideas.

Don’t lie. Don’t B.S. anyone. But find a group of people to share your ideas, your work, your timelines.
It’s helped me gain clarity and accomplish more, especially with my writing.

My latest public claims? Writing the fourth and fifth books, launching a license model for my methods, and thinking about settling down around June 2026. Where?
No idea yet.

Claim it. Say it. Write it. Achieve it. Let’s go.

Brand talks

“I’m gonna fire him right now!”
he screamed at me across the breakfast table.
“I understand you want to fire him, and I understand you’re a bit impatient—but working with you and your team these past few months has proven that your brand isn’t impatient,” I told him.
“You’re probably right. No—you’re absolutely right. I tend to make these rash decisions without thinking.”

My work takes me to different places around the world, collaborating with a diverse range of companies and founders. One of my key assumptions has been that we’re not really building brands—we just think we are. When working on a real, 3D character for a brand, we often discover that founders make decisions based on personal behavior or ego satisfaction.

The same applies to any employee—and this is where I invite you to think about your relationship with your brand.
Do you get along with your brand?
Do you listen to it?

How do you make decisions—are you solving problems to strengthen your brand long term, or just to get rid of the issue?
How often do you make decisions that serve you first, before the brand?

Next time you’re facing a big decision, make a table and get to work:

• What is the problem?
• Is it a short- or long-term issue?
• Will my solution provide long-term benefit for the company?
• Why am I making this decision?
• Is it driven by ego, anger, or pressure from a boss?
• Will my solution help the brand grow?

These questions might be the first time you’ve engaged with your brand on a personal level.

During our conversation, we realized that my client and his company communicate in different ways. We agreed to let the brand handle the situation. The result? A thoughtful conversation with the employee, a positive outcome, and a completely new way of looking at things.

Let me know what you think—and how you felt while doing this exercise.

Building in public

Sometimes, when we bring in external help, we finally see where we can improve. I’ve just started working with Shay, my new project manager, and her questions are already pushing me to rethink a lot of things.

The first thing we decided to explore is turning my website into both a lead generation platform and a high-quality content hub. People like my site, but it was never really built to attract leads. Like most speaker websites, it was more of a polished landing page. As for the consulting pages—they were okay. But the blog always felt like a placeholder.

She started asking tough questions, and with her background in e-commerce, she wasn’t satisfied with my answers. Now we’re working on a full revamp, including a new customer journey, and creating a separate experience for “working with me” versus “hiring me to speak.” The content side will shift into an 8,000-word guide to help people test and improve their own websites.

After more than 18 months of working solo and trying different things, I’m happy to say—it’s time to scale again. This time, I’m hoping Shay and I can build things project by project, rather than me hiring freelancers for small one-off tasks. Part of that means helping her manage me: giving her the content she needs, being accountable, and making sure she can succeed. That means I have to go back to being part of a team.

Our focus will be the website, repurposing a ton of existing content, and starting to run some ads.
I’m excited to see where this goes.

Join me on my journey

Feeling very grateful for this community and this journey. Let’s keep learning, building, and improving together. 💡
My YouTube channel. Subscribe and support.

About Building in Public

Sharing the journey in an open, unfiltered way—the good, the bad, and the behind-the-scenes of scaling my next idea.

Just for Fun

Your weekly click to vibe online stuff

🎧 Music
This week’s newsletter was created while listening to this great Gorillaz playlist.

🎬 It’s the blind holding the camera
They gave six blind people a camera — here’s what happened.

🍿 Love these 70s shows
A new show is coming — it’s cars, it’s the 70s, it’s all about style and a lot of rush. Watch the trailer here.

Tell someone.
I’ve been thinking about the saying “actions speak louder than words.” And sure, it’s a great line. But if you tell people what you’re doing, you can learn, improve, and more importantly, you gain accountability.

I had coffee this week with a friend, and he reminded me of our last meeting in Serbia.
He saw me sitting in front of my screen for more than four days straight, finishing the first draft of what would become my third book. He kept inviting me to parties and bars, and he couldn’t understand why I wouldn’t take a break.
“Because I told everyone I’d write this book,” I said.

Now that book is a bestseller, and I get to teach it.
I honestly believe that if I had kept it a secret, nothing would have come of it, not the book, not the ideas.

Don’t lie. Don’t B.S. anyone. But find a group of people to share your ideas, your work, your timelines.
It’s helped me gain clarity and accomplish more, especially with my writing.

My latest public claims? Writing the fourth and fifth books, launching a license model for my methods, and thinking about settling down around June 2026. Where?
No idea yet.

Claim it. Say it. Write it. Achieve it. Let’s go.

Brand talks

“I’m gonna fire him right now!”
he screamed at me across the breakfast table.
“I understand you want to fire him, and I understand you’re a bit impatient—but working with you and your team these past few months has proven that your brand isn’t impatient,” I told him.
“You’re probably right. No—you’re absolutely right. I tend to make these rash decisions without thinking.”

My work takes me to different places around the world, collaborating with a diverse range of companies and founders. One of my key assumptions has been that we’re not really building brands—we just think we are. When working on a real, 3D character for a brand, we often discover that founders make decisions based on personal behavior or ego satisfaction.

The same applies to any employee—and this is where I invite you to think about your relationship with your brand.
Do you get along with your brand?
Do you listen to it?

How do you make decisions—are you solving problems to strengthen your brand long term, or just to get rid of the issue?
How often do you make decisions that serve you first, before the brand?

Next time you’re facing a big decision, make a table and get to work:

• What is the problem?
• Is it a short- or long-term issue?
• Will my solution provide long-term benefit for the company?
• Why am I making this decision?
• Is it driven by ego, anger, or pressure from a boss?
• Will my solution help the brand grow?

These questions might be the first time you’ve engaged with your brand on a personal level.

During our conversation, we realized that my client and his company communicate in different ways. We agreed to let the brand handle the situation. The result? A thoughtful conversation with the employee, a positive outcome, and a completely new way of looking at things.

Let me know what you think—and how you felt while doing this exercise.

Building in public

Sometimes, when we bring in external help, we finally see where we can improve. I’ve just started working with Shay, my new project manager, and her questions are already pushing me to rethink a lot of things.

The first thing we decided to explore is turning my website into both a lead generation platform and a high-quality content hub. People like my site, but it was never really built to attract leads. Like most speaker websites, it was more of a polished landing page. As for the consulting pages—they were okay. But the blog always felt like a placeholder.

She started asking tough questions, and with her background in e-commerce, she wasn’t satisfied with my answers. Now we’re working on a full revamp, including a new customer journey, and creating a separate experience for “working with me” versus “hiring me to speak.” The content side will shift into an 8,000-word guide to help people test and improve their own websites.

After more than 18 months of working solo and trying different things, I’m happy to say—it’s time to scale again. This time, I’m hoping Shay and I can build things project by project, rather than me hiring freelancers for small one-off tasks. Part of that means helping her manage me: giving her the content she needs, being accountable, and making sure she can succeed. That means I have to go back to being part of a team.

Our focus will be the website, repurposing a ton of existing content, and starting to run some ads.
I’m excited to see where this goes.

Join me on my journey

Feeling very grateful for this community and this journey. Let’s keep learning, building, and improving together. 💡
My YouTube channel. Subscribe and support.

About Building in Public

Sharing the journey in an open, unfiltered way—the good, the bad, and the behind-the-scenes of scaling my next idea.

Just for Fun

Your weekly click to vibe online stuff

🎧 Music
This week’s newsletter was created while listening to this great Gorillaz playlist.

🎬 It’s the blind holding the camera
They gave six blind people a camera — here’s what happened.

🍿 Love these 70s shows
A new show is coming — it’s cars, it’s the 70s, it’s all about style and a lot of rush. Watch the trailer here.

Ciao friends,
What’s rocking?

This week, I’ve had four flights, four long train rides, buses, taxis, and traveled through three countries.
And the one thought that kept bugging me was:
Why do transportation companies go out of their way to annoy their clients?

Airlines have become such a horrible experience.
They seem to actively choose to make their customers anxious, angry, and unhappy.
Flights are delayed, there are arguments about extra luggage, and service is often poor. There’s just too much to worry about, all disguised as “saving a few bucks.”

I wonder if one airline will ever capitalize on this gap.
An airline that’s kind, on time, and tells it like it is.
Maybe it would be more expensive. But maybe that small shift would be such a welcome change, people would actually celebrate it.

When airlines position themselves as money-making machines, people don’t see a brand.
They see a bad memory. A stressful journey. A problem.
The issue is, right now, there are no real options. Just a gamble and the best price you can find.

I see a huge opportunity here.

Would you pay more for an airline that gives you more certainty and peace of mind?

Stop complaining

When things get tough, people tend to blame everyone and everything except their own decisions.
But have you ever thought about just saying, “It’s not them, it’s my brand”?

The last couple of years have been tough on young entrepreneurs trying to raise capital.
Markets have shifted. Interest rates have exploded.
Cheap money isn’t as easy to come by as it was during the COVID years.

Now, when times were good, it felt like any idea could be funded.
But in truth, we just heard about more success stories. The numbers were slightly higher, but the majority of founders still didn’t raise.
Companies were still going bankrupt.
Selling on social was still rough.

Come to think of it, whether times are good or bad, starting a business is never easy.
But complaining? That’s always easy.

We’re seeing a wave of founders frustrated with how hard it is to grow on social media or raise capital.
And while some of it might be true, I believe it comes down to one key insight:

You are not your brand.
These are two separate entities.
You’d never meet a customer and say, “My brand complains a lot,” right?

When you say, “It’s the clients,” or “It’s social media,” or “It’s the VC that doesn’t get it,”
That might all be true.
But it’s not helpful. It won’t move you forward. And it won’t help your team either.

There are only two states people and brands can operate from:
A positive mindset or a negative one.
Like a switch, you choose which one to turn on.

If you choose negativity, the perception of your brand becomes negative too.
Leading through frustration is not leadership.
Complaining about investors won’t motivate your employees, and it won’t inspire your audience either.

Separate who you are from the brand.
Even when things get hard, it’s still on you to find a way forward or step aside.
And the truth is, the world won’t care either way.

Now don’t get me wrong. It’s okay to feel frustrated. It’s okay to vent.
But treat that as an internal process, not something you project through your brand.
Vent to clear your mind, not to escape responsibility.

What if you agreed that every hurdle is just a chance to grow?

The VC didn’t get it?
Maybe your content wasn’t strong enough.
Maybe your value proposition needs work.
What if all these moments were signals, pointing you toward improvement, change, or something better?

You are responsible for everything.
You are accountable for everything.

Once you accept that, it’s time to rewire your brand.
When you’re stuck, don’t just react. Return to the foundation.
Your brand book should guide you.

How does your brand respond to obstacles?

Where are the values that explain your resilience?

What behavior defines how your brand shows up when something goes wrong?

Look at your team. Look at yourself.

Are you willing to listen?
Are you willing to learn?
How do you apply those lessons?

If you don’t define how your brand reacts, it becomes easy to shift the blame.
But it becomes almost impossible to grow.

Maybe they didn’t understand you.
Maybe the copy wasn’t good enough.
Maybe you don’t have product-market fit. Yet.

Tough conversations make tougher brands.
Own it. Don’t avoid it.
And stop blaming everyone else.
It won’t make your life any easier.

Building in public

A huge part of my travels is dedicated to walking and thinking about my work and my clients.
This week, I woke up twice around 6 a.m. with ideas for clients.

I’m happy to see so many success stories: new taglines, winning pitches. I think one of my biggest wins this year happened on a Sunday call. A client landed back from a U.S. conference with 72 qualified leads and a dozen calls already booked. And these leads? Not just enterprises. We’re talking countries, armies, and huge organizations.

Walking and thinking helps me review ideas over and over, playing them in my head.
But it also lets me procrastinate on my own content.
It’s time to get back.

After a month and a half under the radar (I didn’t even post about my big talks), with no LinkedIn or YouTube presence, I’m ready to return.

The Business Storyteller is what I want to be known for.
I’m working with Shay, my project manager, to launch an updated version of my website.

My main struggle right now is positioning my thoughts around marketing.
I want to share a growth mindset and give people the tools to find their voice. Push less, teach more.
It’s a work in progress.

I woke up Wednesday in Bari, Italy.
Had dinner in Athens, Greece.
And I’ll start the weekend in Tel Aviv.

I feel so blessed to live this life.
Thank you, everyone.

Let me know if I can help you in any way.

Join me on my journey

Feeling very grateful for this community and this journey. Let’s keep learning, building, and improving together. 💡
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About Building in Public

Sharing the journey in an open, unfiltered way—the good, the bad, and the behind-the-scenes of scaling my next idea.

Just for Fun

Web stuff I’d like to share with you

🎧 Music
This week’s newsletter was created while listening to this great playlist by Flavour Trip. Perfect background for deep thinking and creative work.
👉 Listen here

🎬 The Bear – Season 4
If you’ve ever started a business—or worked in food & beverage—The Bear will hit home. Brings back memories of my old bar days.
👉 Watch the trailer

🍿 Feel like a comedy trailer?
I’m a sucker for a summer rom-com, and this one looks like a fun ride.
👉 Check out the trailer for Americana starring Sydney Sweeney