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about me

I am who I am.
I don't change when I'm with my friends or family, with employees or clients. I am nir zavaro, always.

Who you are and what do you do?

I always said that when I had time I would write a book. I achieved that goal in 2012. I love setting goals and achieving them. Over the next few years, I kept learning and growing, improving my craft of storytelling and marketing. I launched several businesses and still co-own two bars. In 2011 I started my creative sales agency named Streetwise and had the pleasure of working with some big brands but also with some inspiring people with amazing ideas from all over the world. I feel now is the time to take everything I have learned and bring my art to the masses with my lectures and workshops. My mission statement is to do good and meet as many people as I possibly can. I know I will never achieve these to the fullest but you probably know by now – I love setting the bar high.

How did i get here?

*nice story **funny story ***a must, don't forget to ask me about it

2021

3rd book to be released

2021
2020
  • Launched the business catcher concept
  • Became CMO in residence for SigmaLabs accelerator
  • Entrepreneur in residence at WeWork global
  • Speaker at 365X accelerator New York
  • Launch of EOeuro.com, an entrepreneur only website
2020
2019
  • First “What’s Your Story” short talk in front of 400+ entrepreneurs

  • Official work begins for my 3rd book 

  • First time in Japan

  • New bar – Gin Club Supreme. A tiny, secret speakeasy with over 300 types of gin

2019
2018
  • “What’s Your Story” goes on tour, 19 cities in 25 days in Europe. Over 160 CEOs and founders take part

  • Streetwise has its best year ever 

  • Joined the WeWork mentors’ program

  • Korea winter Olympics commentator – luge, bobsleigh, and skeleton

2018
2017
  • Second novel released

  • First trip to China

  • Joined EO Europe as marketing manager

  • Joined SigmaLabs accelerator as a mentor

2017
2016
  • My new motorcycle was stolen – made lemonade
    Rented our first office for Streetwise

  • Started “Push Vs Pull – How to sell and stay alive” talk

  • Launched the first student marketing hackathon for a cinema movie

2016
2015
  • First employee joins Streetwise

  • Joined EO – the Entrepreneurs’ Organization

  • Full season as an IndyCar broadcaster for three consecutive seasons, including the Indy 500

  • Launched a crowdfunding campaign for my novels – raised over $15K in 96 hours

  • First novel got a second edition and came out in stores

  • Opened my 3rd bar named Denim

2015
2014
  • Invited to be a winter Olympics commentator on the sports channel
  • First Formula1 live broadcast – a dream come true.
  • Started teaching brand management at the college where I studied.
  • First major success in a F&B project
  • Fell badly ill – lung almost collapsed
2014
2013
  • Opened the most successful nightlife spot in Tel-Aviv: Tailor Made
  • Launched my first SAAS for restaurants (later merged)
  • Started consulting tech startups about marketing
2013
2012

Self-published and sold 500 copies of my first novel
The book launch went viral with readers taking pictures with copies in over 60 countries

2012
2011
  • Got rid of my bar
  • Lost everything – quit the government position
  • Decided to write a book
  • Lived on friends’ couches
  • Launched Streetwise for small business consulting
2011
2010

Opened my first bar

2010
2009

Went to work for the government

2009
2008
  • Freelance content writer
  • Co-Founded an extreme sports content website
  • Wrote about formula 1 for major websites
2008
2007
  • Got my B.A. in communications and management
  • Launched my first website – a strange crowdfunding concept.
2007
2006
  • Became brand manager for a leading snowboard company
  • Second trip abroad, including Argentina and backpacking through Europe
2006
2005
  • Marketing manager
2005
2004
  • Imported my first clothing brand
  • Study, work, party
  • Managed to get a radio show on the student radio station
2004
2003
  • Started my B.A. in communications & Management
  • Worked undercover for the American embassy
  • Learned MLM
2003
2002
  • Came back after 9 months in Australia and New Zealand
  • Started selling snowboards in a country with 10 months of summer
2002
2001
  • Finished my 3 years of army service
  • Went traveling the world with $1,000 in my pocket
2001